The implementation phase

The execution stage involves the practical attack to a system. The construct which we have proposed is to be converted into the feasible signifier. This is the stage which is to the full dependent on the design stage. What we have designed is to be written, compiled and tested. Thus it is a stage which translates the design into the codification that really performs the undertaking. It may take several loops of the theoretical account to bring forth a on the job plan. Implementation besides affects the testing and care of the developed system. As plans get more complicated, proving and debugging entirely may non be plenty to bring forth dependable codification. Alternatively, it is required to compose plans in a mode that will guarantee that mistakes are caught or avoided. Implementation includes user presentment, user preparation, installing of hardware, installing of package onto production computing machines, and integrating of the system into day-to-day work processes. This stage continues until the system is runing in production in conformity with the defined user demands. As described earlier the tool used is MATLAB so the designing signifier is really easy. The separate codification has been written for the happening the sentence similarity step and sentence bunch methods. In this chapter the construction of execution is described along with the assorted files which are involved in the execution of the undertaking. Figure 5.1 Summarization of Work The figure shows the that the anticipation will execute on the user petition so that the prefetched petition will direct as the answer.Implementation StairssHere merely specify some stairss which was necessary at clip of execution. The work is implemented in a individual MATLAB file. In this work there is demand of a web log fileGenerate web log file:In this work at that place was a little web site implemented in php in order to bring forth web log has used. After running this web site web has generate on web waiter.Log Pre-Processing-Along with that of import information there is besides some inconsistent informations like noise, void value and other mistake information which is non so of import for web personalization so in order better web excavation consequence its demand to polish web log file before excavation. Data cleansing, user and session designation, informations integrating and so on are chief of import portion of log pre processing.Datas Cleaning: –In proposed me thodological analysis informations cleaning procedure usage to recognized utile item and take unwanted and excess noise and shop in informations base after standardization.User & A ; Session designation: – User and session designation is really of import measure towards web personalization by and large IP reference is used to separate but when there is an proxy waiter so figure of user holding same IP reference so some more attribute like browses information, runing system and Refer URI field is used as per concern.F-P tree for frequent page coevals: – Proposed algorithms used F-P growing [ 4 ] construct to bring forth frequent web page. F-P growing algorithms usage to bring forth frequent point set without demand to bring forthing candidate point set so it is really clip efficient to utilize F-P growing.Assignment of comparative weight-Proposed algorithms usage Weight regulation construct to delegate comparative weight to each page with regard to each other page. This comparative weight is use to stand for chance of page P petition merely after page Q.Weighted Markov matrix: – proposed algorithms usage M*M two dimensional tabular array to hive away comparative weight. M is entire figure of alone dealing /page that had be identify in above measure. for illustration comparative weight of P wrt Q is store at qth row and pth column so at clip pre bringing if q page is called so at qth row the page holding highest comparative weight is to be pre fetched with page Q.ConsequencesIn this subdivision we attached the assorted screen shootings in order to demo the end products of the proposed work. As we discussed about the environment of execution these end products are generated by the MATLAB. Figure 5.1 is the first measure of our executing. This window has some option in order to pull out the coveted consequence. This GUI window generate with the executing of the codification. For this we have to run the MATLAB file from the bid window of MATLAB of merely snaping right of our mouse and choose the option of tally. Figure 5.1 Startup Window This window generated by put to deathing the.m file of codification which shows that this is a MATLAB file. Figure 5.2 shows the working of â€Å"Load Log File† button. This is besides a welcome window of the execution. Figure 5.2 First measure to run the codification When we click on the button â€Å"Load Log File† so our log file will lade in informations base. After lading the log file at that place will a message box appears as a welcome message every bit good as to conformed that information base has successfully loaded of the provided log file. Here pages which have the highest frequence of call will demo in â€Å"selected pages† . In this figure we can see the five pages. It means all users call these five pages largely. Now, get down the executation by snaping on the â€Å"Start† button. When we start the executation some other option will enable. First one is shown in this figure. Figure 5.3 Choice of Page After lading the log file first option â€Å"Select the naming page† will demo the list of all web pages avalabel in the log file. We need to choose the page for which Pre-fetching needed. Figure 5.3 shows the list of available pages. This is a run clip option which is enalbe after the snaping the start button for executing. These consequences can be change on the footing of user petition. These user petitions will alter the log file and there will be the possibility to alter the consequence of Pre-fetching the pages. Finally when we get these consequences as pages these pages will direct to the client side.GraphThis graph shows the clip complexness of the assorted methods. It seems to us that the proposed method is more accurate than the other. Figure 5.4 Graph for clip complexness In this graph we have compare the clip complexness of assorted methods in order to prefetch the right page. As shows in graph there are many techniques have done this work in old clip. In footings of infinite we need big infinite so that it is non infinite efficient. This graph shows the infinite complexness of the old methods and the proposed method. Here proposed method has high infinite complexness. Figure 5.5 Graph to Show Space Complexity We need big size of infinite due to utilize of immense informations base. It besides need big infinite for high figure of regulations used for pre-fetching the page.ComplexityTime Complexity-Proposed methodological analysis for taking determination refering pre-fetch page holding extra overhead clip needed to measuring the petition from any client. Existing Systolic tree construct uses systolic Tree to hive away comparative weight and clip taken for taking determination about pre-fetch page is O ( Log N ) where N is height of tree, whereas proposed technique uses 2D tabular array that take O ( 1 ) for pre-fetching individual page as shown in figure 5.4. The Table 5.1 gives the elaborate clip analysis between proposed technique, weighted regulation theoretical account and Markov Model. Table 5.1: Time Comparison Space Complexity– In footings of infinite proposed methodological analysis is moderate because it needs big infinite as compared to weighted tree methodological analysis but much lesser than field Markov theoretical account. Figure 5.5 shows the infinite complexness proposed technique, Weighted regulation and Markov theoretical account. Here the graph shows that the infinite complexness of proposed method is much lesser than markov theoretical account but small spot more than leaden tree Concept theoretical account. Table 5.2: Space Comparison Chapter 6 CONCLUSION AND FUTURE WORKDecisionThere are big figure of web application has been used for the assorted intent. These applications should be good at its response clip. Therefore the web caching and web Pre-fetching are the attacks which can be applicable for the heightening the response clip of a web application. This paper is a appraisal on these attacks. These constructs come under the web excavation so here we besides covered the web excavation. This paper besides throws some visible radiation on the old work as in the related work. In related work we found that the web Pre-fetching can use on any web application. This attack can use with assorted schemes. In the current research a new method is proposed utilizing FP growing Tree and Markov Model. The proposed method is applied along with comparative weight construct for pre-fetching. The consequence analysis shows that proposed method utilizing FP Growth tree and Markov theoretical account have moderate clip and infinite complexness as comparison to old one. This method is besides best suited for pre-fetch the page of a web site as shown in the consequence.FUTURE WORKThe thesis work is a solution in order to pre-fetch the web page every bit fast as possible. It is necessary to heighten the public presentation of the web waiter and supply the fast service to the clients. The proposed work is besides a measure to get the better of this job. The proposed theoretical account used two techniques to work out the above job in efficient mode. Consequences shows that proposed methodological analysis have high degree of infinite complexness. Graphs besides shows that regulation used in proposed method are small bit more than old techniques. The way for future work is to minimise the infinite complexness of this proposed technique. It is besides possible to cut down the regulations which can assist to get the better of the infinite complexness.

Understand Child and Young Peoples Development

3. 1/3. 1 Explain how to monitor children and young people’s development using different methods: Monitoring children and young people’s development using different methods such as an observation, where I would watch the child closely in different contexts depending on which area I was observing e. g. social development I would observe outside in the play area or in group activity. I would write up notes of what the child is doing, how they are interacting with others, their capability within the pre-school and then from this I would be able to tell their ability within the age range and if help was needed I would then put in a referral or organise a development plan. Communicating with the parent/career is also a great way of learning about the child as they may do things at home which they may not be confident in doing in the pre-school. All records and feedback found/used would be shared with the parent/career about the findings if any. Always remembering, to take into account their culture/EAL, and any issues with these. 3. 1/3. 2 Explain the reasons why children and young people’s development may not follow the expected pattern: There are many reasons that a child/person may not follow their expected development pattern – Emotional/social: They may not have the confidence, may prefer their own company which means their personal space is very important to them. Who and where they are socialising. Physical/mental abuse: If a child witnesses or experiences this, it could affect their how they value/control their own emotional feelings. Culture: There are many things they can and can’t do due to culture beliefs, poverty, not enough money, poor health, lack of resources or facilities or just lack of UTW. Disability: If they are unable to use certain parts of their body. Not having the facilities/resources available to them. Environment: If they do not associate or live around in a multi culture area they might not understand their environmental needs. 3. 1/3. 3 Explain how disability may affect development: If a child has a physical development they may not develop in their gross motor skills as quick as others. They may have a lack in motivation in participating which will impact on their development as they will not pay attention. If they do not have the correct resources/equipment then they will not develop as they will not have the help which may be required. They may be subject to discrimination or prejudice for this they may be treated different from the other children. They may not have the ability to learn, communicate or understand. There are many different types of learning disabilities from small to large problems that may affect their whole life.

Dangers of Body Art Essay

â€Å"Grandma, what does that thing on your right wrist say? † asked Maya. â€Å"It says Justin Bieber! Who is Justin Bieber? Was that your boyfriend back in the day? † Maya’s grandma simply responded, â€Å"No, this is what you call a big mistake! † Grandma did not tell Maya about her life-threatening encounter with Hepatitis B, how she was judged for tattooing a Canadian singer’s name on her, and how she was not able to keep a steady job. Grandma regrets getting that tattoo. She daydreamed many days how her life could have been better. Can you really blame Grandma? She did this when she was a teenager. The trend in this century has increased. Tattoos are a major fashion statement among teenagers today, but the majority of the young adults fail to consider the medical, social, and professional consequences tattoos can inflict on one’s life which may result in regret. Adolescents have several reasons for having tattoos are numerous but some are senseless. A survey was given to students about the motive for their tattoos: â€Å"Fifty-three percent of the students replied for self expression. Thirty-five percent just wanted one. Twenty-one percent got the art to remember an event. Seventeen wanted to feel unique. Eleven got it to express independence,† (Winkler 18). The reasons are endless. A rebellious tattoo gives one a tougher look, so that one appears disobedient to rules. The indifferent appearance verses the bland look that has been acquired by society for centuries. Well-known actress, Pamela Anderson, feels â€Å"tattoos are symbolic of the most important moments of your life† (Mason 16). Moments of life are similar to rites of passage. On Dictionary. com, a rite of passage is â€Å"Ceremonies that mark important transitional periods in a person’s life . . . † (Keloid). It is common for one to get a tattoo(s) displaying marriage or in memory of another’s death. Anderson also stated about getting a tattoo, â€Å"my sons’ first girlfriend come over and I’m all wrinkled up in a chair with tattoos all sagging down to my ankles† (Mason 16) Everyone sets goals but in cases people have tattooed the goals or something symbolic to the goals on their body. â€Å"Several athletes, for example, have had the Olympic rings tattooed on their bodies to show how much they wanted to compete in the Olympic Games. † (Mason 16). Love is a beautiful thing but would you risk showing it on your skin? It is common for people to tattoo love-one’s name on them. Many say that having a relative’s name is better than having a boyfriend or girlfriend’s name tattooed on one. One’s lover can change constantly but your family is yours officially. For instance, â€Å"Actress Angelina Jolie had actor Billy Bob Thornton’s name tattooed on her arm soon after she married him. By the summer of 2002, the two had split up† (Mason 17). Some professional tattoo artist can remember a story about someone who came in to cover up someone’s name that was tattooed on them. Mr. Barham’s second period class took a survey on having their girlfriend/boyfriend’s name on them. Fifty percent said it was ignorant, twenty-five percent said it was ill-advised, and twenty-five percent said to wait till marriage. (Concluding Sentence? ) Hardship enters in and out of everyone’s life. Hardship can send one into sadness. Sadness is another reason one may have a desire for a tattoo; most likely to remember the event. Actress Alyssa Milano said about getting tattoos out of misery, â€Å"I’ve always gotten them [tattoos] at times when I was sad about something [†¦] relationship problems or the fact that it had rained every day for a month† (Mason 17). It is not advised to get a tattoo during the time of grief. Why do you have that tattoo again? † said Ashley. â€Å"Well, I don’t know† said Jason. Jason received a tattoo no for no particular reason? As said before, thirty-five percent of teens got the tattoo because they just wanted it (Winkler 18). Some say it looked cool or felted good and encouraged them to get more. One can result in a deadly ending if having numerous tattoos or even if you get one for the first time. The risks of having tattoos are endless but the most deadliness one is Hepatitis B or C. Problems, such as infections, tattoo removal, keloid formation, and allergic reaction. There have been many people who have contracted diseases through tattoos, but when society thinks of tattoos, the risks are not recognized. Infections are prone to happen if one does not use sterile equipment to perform the tattooing procedure such as re-using ink or used needles. Infection affects the blood stream and later causes problems if one was to become a blood donor. Tattoos removal may involve scaring of the dermis and numerous treatments. The cost of treatments varies by size and what treatment is being done but either way the treatments are expensive. One consequence tattoo removal results in is keloid development. According to Dictionary. com, a keloid is â€Å"an abnormal proliferation of scar tissue†¦Ã¢â‚¬  (Keloid). If one already develops a keloid(s), getting a tattoo(s) increases the formation. Having an allergic reaction is possible to happen while getting a tattoo and is difficult to control. It is extremely rare for one to be allergic to the products used. Removing the tattoo pigments is the procedure that aids one during an allergic reaction. Neither teenagers nor adults would have thought these risks could infect someone. Usually when people have tattoos, they are judged on spot. In some cases, society does not accept the act of having tattooing due to personal preference which starts social altercations. Views on tattoos can be taken in a negative manner. Doing research, â€Å". . . the average person described the body art as dirty and gross† (Ottawa Expert in French & English Language Training; Free Online French & English Lessons). Compare the average person to someone fund of tattoos and they could prove them wrong. To others, tattoos are seen as their way to express through art. Pricing for tattoos are outrageous, also. Generally, tattoo parlors range pricing upon a flat fee, hourly fee, or both. A flat fee is the cost based on the artist having to sketch the design, provide colors to the art, and time it took. An hourly fee is a charge based upon the length of time it took to complete the tattoos; common hourly fees range for 50-250 per hour. Prices tend to be extremely high which causes many to go to an unprofessional artist. When getting tattoos, others do not consider society’s opinion or just do not care. There have been cases where parents have kicked out their child because of having tattoos resulting to be homeless. Also, parents have disowned children due to tattoos. Facts stated, â€Å"Over half of the families in Canada would not let their children get tattoos. † (Ottawa Expert in French & English Language Training; Free Online French & English Lessons). It has been restaurants or stores that do not allow tattooed people to enter the facility. Religious reasons are, also, why people are not able to get tattoos. Roleff reproduced about religions and tattoos, â€Å"Getting a tattoo may give some youths a feeling of power and control over their lives, but the Old Testament forbade tattoos. While today’s Christians are not bound by Old Testament law, tattoos-even temporary ones-suggest paganism and idol worship. Many people react negatively to those with tattoos, which could lead to problems when it is time to find a job or pursue personal relationships. Many people come to regret having a tattoo. It is best not to get one in the first place† (Roleff 68). Generally, views of tattoos by society have been negative. From awful adjectives to religious views, tattoos are frowned upon constantly. Tattoos in the work area have, also, been a problem for years. Today in society some find it acceptable but others still find it hard to get over. Having tattoos while maintaining certain professions, such as a government job, give the society the perspective of how tattoos are viewed. There have been times when a firefighter has been insulted, harassed, or discriminated against for having a tattoo. People in the community find it unprofessional for them to even have the littlest of tattoos. I know it is impossible to believe but teachers have and had lives, also. In the past, there have been problems where a teacher has got a tattoo. Districts have addressed the dress code for teachers, and enforcing them to hide all body art. Teachers chose to comply with the new rules. Some meet the terms to support their family and some wanted to be role models to the students. Schools are not the only place where they have placed a dress code. The official policy is to sport tattoos in certain places, such as a certain spot on the neck. Also, it has to be an appropriate tattoo. According to a section article, â€Å"In 1900 an estimated 90 percent of sailors in the United States Navy were tattooed† (Roleff 82). That was until another policy had been set to prohibit tattoos that were in plain sight. The policies are in place for the professional look from society. According to Dictionary. com, a tattoo is the act or practice of marking the skin with indelible patterns, pictures, legends, etc. , by making punctures in it and inserting pigments (Tattoo). The motivations for having tattoos were endless but true. Teenagers, today, have made tattoos seem acceptable to have, especially having many of them but lack understanding consequences. The medical outcomes to having tattoos are numerous diseases and difficulties. Majority of society’s view tattoos as impure. The prices of tattoos are insane but for a tattooist, them expressing themselves is way more valuable. There have been public places that do not allow people who have tattoos. Religions find it unruly to have tattoos. Then, there is the professional view. Society would not want a tattooed firefighter to represent them because of the unruly look that tattoos are viewed as. Teenagers may love the form of expression but do not take the time to understand. Tattoos can cause death or can hurt one, physical or mentally.

The Sound of Music Research Paper Example | Topics and Well Written Essays - 1750 words

The Sound of Music - Research Paper Example From the report it is clear that  human beings are such critical and fickle minded creatures. As an artform, it takes a lot for a film to succeed in the industry. The term â€Å"classic† is awarded to only a number of films and critics may not even always agree on branding a film with such accordance. However, when it comes to classics, perhaps every critic would agree that the 1965 film â€Å"The Sound of Music† truly deserves the recognition because it is a fine example of how the right mix of a good story, impeccable acting, breathtaking cinematography, and harmonious sound design could work together to create a film that will be remembered for decades to come.This essay stresses that in â€Å"The Sound of Music,† the story can be summed up as â€Å"Maria sees life from a whole different perspective when she leaves an Austrian convent to become the governess of Captain Von Trapp’s children.† As one can see, the story is quite simple and direct to the poem. On the other hand, the plot may be a little more verbose.  It is 1930’s in Austria and Maria, a lady from the convent who is a bit rough around the edges, has just been assigned as governess of the seven mischievous children of Captain Von Trapp, a Naval officer widower. The naughtiness of the children comes from a desire to get their father’s attention who runs the household in a very strict manner when he is not away. While Maria was initially met with the same hostility that the children awarded to their previous governesses, Maria soon wins them over with her kindness, spunk and musical inclinations.  

Corporate Strategy of Record Label Term Paper Example | Topics and Well Written Essays - 3000 words - 1

Corporate Strategy of Record Label - Term Paper Example The labels are demanding a revolution from their trade unions and they have dropped DRM to keep up with the changes in the contemporary world by engaging in innovative operations. The competition among the key players in this industry is not as aggressive as in other industries. Sony record label is a renowned company in the entertainment industry offering diverse products and services to its wide market as explained by Hanson et al. (2001). Their productions are highly refreshing and entertaining (Sony United 2007). This is achieved by efficiently combining and managing its resources, competencies, and abilities. This results in a strong competitive advantage. Resources are the features owned and managed by a company to create value for customers as stipulated by Hill et al. (2007). The discussion below analyses the different resources owned and managed by the company. These are described as the tangible resources that have physical properties and are financial in nature (Hill et al. 2007). The company recorded an increase in sales of 10% in the year 2007 (Sony United 2007). The company owns other forms of tangible resources in form of land, buildings, machinery, and equipment valued at nearly 14 million dollars (Sony United 2007). Recent consolidated financial statements how that the company’s annual sales had increased to 78 billion dollars as at 31st March 2010 (Sony Corporation of America 2011). The company has a variety of assets that form a substantial part of the financial assets that have been increasing over the years. The company has intangible resources that have prospective benefits as stated by Hill et al. (2007). The company is linked to quality and is among the top enterprises globally. This reputation has led to increased sales over the years (Singh et. al. 2005). The company’s brand is recognized worldwide and it is among the most trusted music labels.

The Cask of Amontillado Essay Example | Topics and Well Written Essays - 750 words

The Cask of Amontillado - Essay Example He is insensitive to people’s feelings, but it does not seem to be coming from a place of malice, but more of a place of always thinking â€Å"what’s the big deal?† Burger is the opposite – he apparently was poor, worked his way up on the ladder, was not given anything, had to work for everything, and takes everything very seriously. So, both men came upon fame and fortune, but in very different ways. As indicated above, there is nothing in the early part of the story that would indicate that horror would be befalling Kennedy by the end of the story. This is in contrast to â€Å"The Cask of the Amontillado,† the story upon which this story was evidently based. In â€Å"The Cask of the Amontillado,† we know from the beginning that the narrator had a problem with Fortunato, who is the man who eventually has the same fate that Kennedy does in this story, for we know from the very first paragraph that the narrator is angry with Fortunato, althoug h we know not for what, and never do find out. However, in the â€Å"The New Catacomb,† there is initially not a hint that there is anything amiss. The two men are enjoying one another’s company, and there begins almost a casual conversation about two things – the fact that Burger has artifacts from a new catacomb that he has discovered, and the fact that Kennedy had had a scandalous affair, the details of which is not yet known. As the two men spar a bit – Kennedy is eager to know about the new catacomb, and Burger does not want to give up the secret – one does not necessarily get the sense that Burger has anything against Kennedy. Initially, the reader is led to believe that Burger is only asking Kennedy about the affair to prove a point – that, as Burger has a secret that he does not want to reveal, so does Kennedy. And, if Kennedy does not want to reveal the details of the affair, then Burger is not going to reveal the details about the new catacomb. Initially, it seems that this is all that there is to it. Of course, Kennedy does reveal the affair, and, in the process, the reader is brought into Kennedy’s mind. He comes across as callous and insensitive, for he had an affair with an engaged woman, all for the sport of it, and nothing else. Then he pretty much sealed his fate when he shrugged off the question about the woman’s other man by stating that it was simply survival of the fittest, and that if the other man would have been a better man, she would not have deserted him. Of course, the reader finds out at the end exactly who that other man was, but, at the moment, this information is not revealed, so the entire back and forth between the men about the affair does not seem to be foreboding. It is only when Burger states that he must take Kennedy to the new catacomb that the reader gets a sense of foreboding. Since most readers have read â€Å"The Cask of the Amontillado† at least once, th ere is, at this moment, a sense of dread for Kennedy. Although the reader does not know exactly why something will happen to Kennedy, there is immediately an â€Å"oh, no† when Burger offers to take Kennedy to the catacombs. Does Burger want revenge for the affair? If so, why is it his business? Or does he simply want a rival out of the way? After all, these men are rivals, even if they are friendly rivals. Whatever the motivation, the reader instantly can sense that this will not end well for Kennedy. As the

Modern World History Assignment Example | Topics and Well Written Essays - 500 words

Modern World History - Assignment Example The nation had an extensive coastline and navigable rivers that made it easy to transport materials and people (Tyler and Ferdinand, 107). There are two values that were deeply entrenched in the lives of Britons namely self-interest and an entrepreneurial spirit. The people were driven by the desire to create personal wealth hence creating a vibrant environment for industrial revolution. The country offered legal and cultural foundations that enabled the entrepreneurs to initiate the industrial revolution (Mendum and Steve, 65). The specific factors include peace and stability after England united with Scotland, existence of capitalism, the rule of law that ensured smooth transition of events and removal of all trade barriers between England and Scotland. Social democracy as put forward by Marx relates to a form of political ideology whose aim is to establish democratic socialism through two key methods namely reformist and gradualist. It can also be described as a policy regime marked by universal welfare and collective bargaining initiatives within a system of capitalistic economy. Social democracy came into existence in the 19th century and was greatly advanced by Karl Marx and Friedrich Engels (Spielvogel, 125). He advocated for non-violent means through which workers could attain their goals such as collective bargaining through formation of trade unions. Marx further supported his views on social democracy based on the universal suffrage. The French nationalism is believed to have been established by Joan of Arc who fought many battles for France and always addressed her supporters as Frenchmen. The French nationalism came into full force after the French Revolution. It was also promoted by Napoleon Bonaparte on the foundations of the French Revolution which included equality, power and liberty. The concept of

Marketing communications Case Study Example | Topics and Well Written Essays - 3000 words

Marketing communications - Case Study Example These leaders thrash their competition through superior customer insights that have been translated into compelling value propositions and superior customer experiences. Marketing has never been more significant as business firms scuffle and skirmish to differentiate themselves from competitors and obtain organic growth and financial success. Some of the world's most revered business corporations that include GE, Microsoft, and Intel, recognise the importance of marketing as a top line growth driver. At GE, where marketing was the "lost function" under Jack Welch, Jeff Immelt has invigorated the marketing organisation. At Microsoft, Steve Ballmer repeatedly stressed the marketing organization's lead role in making the company's "value propositions shine through for customers." And at Intel, Paul Otilleni fundamentally and drastically departed from the engineering-driven mindset of relentlessly increasing microprocessor speed to a marketing-led approach designing microprocessors for specific customer end-use applications like mobility and entertainment. While marketing is more influential and strategic at a few firms, the state of marketing at most firms is lacking. There are two evident problems with how marketing is practiced today-the role of the marketing organisation and the value that marketing is perceived to add to the firm's bottom line. Additionally, business firms, most especially huge organisations, employ an extensive array of marketing communications tools and metho ds to promote their companies, their products and services. Examples of these tools include brochures, mail shots, websites, TV ads and the like. The objective of all these is ultimately to achieve sales, customer base expansion and eventually market supremacy. Therefore, it is imperative for firms not just to be able to communicate effectively but to know what appropriate methods to use and determine if the segment they're trying to reach is really the sector they need to communicate their messages to. Integrated Marketing Communications This is a concept designed to unify all facets of marketing communication such as advertising, sales promotion, public relations and direct marketing. The goal is to fuse them into one working activity rather than permit each one to work in isolation. Basically, it aims to create and sustain a single look or message in all elements of a marketing campaign. However, practitioners remind clients that IMC should permeate every planned and unplanned communication at every contact point where the customer or prospect may receive an impression of the company. Practically, IMC must assimilate the corporate mission, the compensation plan, the management style, and employee training. It likewise includes packaging, positioning, promotions, pricing, and distribution. In its entirety, a successful integrated marketing communication plan should customise what is needed for the client based on time, budget and resources to reach targets or goals (Kotabe & Helse n, 2004; Young, 2005). Product Overview The PlayStation 3 trademarked PLAYSTATION3 but more commonly known as PS3 is the third video game console of the PlayStation brand from Sony Computer Entertainment. It is the successor to the highly sucessful PlayStation 2. It competes with Microsoft's Xbox 360 and Nintendo's Wii as part of the seventh generation of video game consoles. This is a fully

Ann Radcliffe and the Gothic movement behing her literature Research Paper

Ann Radcliffe and the Gothic movement behing her literature - Research Paper Example Ann Radcliffe due to her reclusive nature was made the brunt of her contemporaries’ imagination and was accused of being a mad genius, a sorceress and a madwoman haunted by ghosts etc. Considered the most significant writer of the English Gothic genre, Ann Radcliffe changed the Gothic novel from a mere medium for the depiction of terror into a tool for exploring the psychology of terror and suspense. Her stress on emotion, insight, and the connection between atmosphere and sensibility helped make the way for the Romantic Movement in England. Radcliffes most famous novel, The Mysteries of Udolpho (1794), is one of the principal examples of Gothic literature. (Onorato& Cengage, 1997)1 Ann Radcliffe was extremely popular in her day. Her application of Gothic techniques, her talent to rouse terror and curiosity in her readers by setting up events which were seemingly supernatural, but which were afterwards logically explained by ordinary means, was widely imitated by other writers but never surpassed. Her construction of tastefully imaginary horrors (taste was equal to quality) and her stress on the supernatural was modern and Romantic, whereas her logical explanations belonged to the ordered world of eighteenth century England. Thus her novels offered contemporary readers a chance to indulge their penchant for the bizarre, the outrà © and the unusual by generally hinting at the immoral, decadent and the supernatural while in due course rectifying matters ,from a societal viewpoint , by vindicating the old world virtues of a submissive woman. The nature of Ann Radcliffe’s novels was startling to her readers and she was reviled by some critics as a misleader of youth and women. But her admirers called her the mighty enchantress. Ann Radcliffe was born in a lower-middle class family in Holborn, London. Her father was William Ward, a haberdasher and her mother was Ann Oates.troubled with asthma from youth, she was reserved by nature and read widely. In 1787,

Assignment Example | Topics and Well Written Essays - 750 words - 21

Assignment Example expatriates. Findings: The findings show that women are not only willing to undertake international assignments but they are also capable of coping up with the stress and strains associated with managerial roles abroad. Similarly, the findings of the study reveal that women are competent enough to overcome international barriers and to succeed in international assignments provided that they are given the opportunity to do so. Research limitations: The sample population selected for the study is so much limited that the findings of the study cannot claim to have a universal application world wide. The sample population represents female expatriate trends in the United States only. Practical Implications: The practical implications of the study are many and varied. The results of the study point out that more women should be given opportunities to undertake international assignments so that they can develop themselves as model global managers and expatriates. Similarly, the finding that women are better equipped with adapting to the stress, strains and isolation of overseas jobs is very much significant as they can be entrusted with overseas assignments. Similarly, top management professionals can rely on women expatriates as they have the capacity to maintain a healthy balance, in their relationships, between locals and the headquarters. Value to the Reader: The article offers a number of fresh insights to the mind of the reader. The role of women as effective managerial professionals and expatriates have long been underrepresented and the article prompts one to think vice versa. The results of the study conducted by the researcher prove beyond any doubt that women are able to undertake and succeed in international assignments. Similarly, it can be concluded that the feminie characteristics and traits offer women expatriates to maintain better interpersonal relations among the local natives in foreign nations and the organization as

Book Review on On the Beach by Nevil Shute Essay

Book Review on On the Beach by Nevil Shute - Essay Example Meanwhile, global winds slowly carry the deadly radioactive waste towards the Continent which is why he is to find many dead along the way. Human and animal life are dying as a result of sickness produced by radiation, a kind of cholera which begins with nausea, vomiting, diarrhoea, increasingly violent spasms, and, finally, death from exhaustion. As everyone is dying either through radioactive poisoning or cyanide pills, Australia, like the other southern nations, distributes cyanide pills to those who want them to die an easier death. This is the story of the last people on earth as written by Nevil Shute. Nevil Shute's beach stands for the ocean of time, where the last waves are swishing and breaking in the sand on those shores. The beach is that of Melbourne, Australia, the southernmost city of the world, where the people live out their last days of their existence. "On the Beach" is a dreamlike journey into the darkness of the Nuclear Age which is our time. The basic premise of the novel is that nuclear war, if it comes, will have only one outcome. While not every corner of the earth will be charred and destroyed badly, everyone will suffer. This is a reminder of that fact. Who is to blame The complete depopulation of the northern hemisphere is based on mistakes and misunderstandings, according to the novel.

Staark Accessories Essay Example for Free

Staark Accessories Essay SALES DISTRIBUTION A fashion line is designed and created a year in advance according to season specific, so it will hit the shop floor at least 2 months before the next season comes around. When you’re still rocking denim shorts and having summer days at the park, the shop elves are busy implementing the new fall collection. It’s true that each Brand has its own style of working, different sales and distribution strategy; Staark Accessories Pvt ltd (Licensee of Spykar) follows certain strategies too. Before proceeding let us introduce you to Staark Accessories Pvt ltd. It is a Licensee of Spykar (a well known brand in India) for Personal care products and own innovative brands like Scoops (Pocket Perfumes) and are still in the process of launching comprehensive range of Personal Care products. The range will cover entire olfactory spectrum to suit all moods types of the individual through our multi brand strategy. Our endeavor is to become India’s pioneer to launch entire gamut at one go obviously become an indigenous leader in the field Present Scenario: The Staark accessories are currently present in 8 States – Maharashtra, Rajasthan, Delhi, Haryana, Punjab, Jammu Kashmir; Andhra Pradesh Karnataka (South India). Staark Accessories are in the market with the products like Scoops (Pocket Perfumes – 8 variants), Deodorants (Spykar Brand – 2 females, 2 Gas Free, 7 Male); 4 Perfumes. Working Style: In each state, a universal work flow is being maintained (as shown below): Super Stockiest (Advance Business 100%) Distributors Retailers (Staark Team) Retail network are built by the Staark team. The team builds the order and passes it on to the Distributors and then to the Super Stores. Road Map: * Number of Additional State openings in FY 13-14: 10 State openings * Number of Product Launching in FY 13-14: Face Wash; Soap; Mid-Price Perfume for Spykar Staark Accessories, Scoop- Travel Kit; Mid Size Perfume * PAN INDIA presence in FY 14-15 * New Products FY 14-15 : Mobile Cleaner; Deo Drops; Hair Gel; Shaving Cream; Shaving Gel / Foam; Wet Tissue Additional Revenue for Business (FY 14-15): Besides model of Staark Accessories would evolve through the planned verticals listed below: * Spykar License Spykar has given the license given to Staark Accessories Pvt Ltd to manufacture distribute Spykar personal care products- PAN India. Current Product Range Perfumeries Deodorants New Launches: Soap, Face Wash, Hair Gels, Shaving Cream, After Shave Lotion, Wet Wipes, Body Talc * Staark Branded products Innovation product – Scoops in FY 13-14 Current Product Range Perfumes (Scoops) New Launch: Hair Gels, Shaving Cream, After Shave Lotion, Soap, Face Wash, Mobile Cleaner, Deo Drops, Body Talc * Sales Network spanning the country Currently present in 8 states with robust and qualified sales personnel. In addition to this, procedures are in progress to cover Pan INDIA by FY 14-15. * Corporate Sales Today corporate selling has become a phenomenon practice in business where an organization gifts another organization to strengthen the relationship between the two entities. Corporate sales can be described as a large order or sale that occurs between two large companies. It involves sale of products and services to a large sector of entities. It is different from the normal sales which targets individuals. Corporate sales help to release the companies’ stocks. Staark accessories shall have a different team looking after selling the products to boost sales by performing bulk orders for following products under the Brand name SPYKAR. The products that can be sold as Combo gift sets / corporate gifting are Deodorants, Belts, Wallets, T shirts, Jackets, Perfumes, Socks, Eye-Wears, Foot-Wears and Jeans. * Licensing more brands After acquiring the licensee of Spykar and successful achieving the desired target, the credibility to license other brands shall enhance (for personal care products) * CSD Canteens The Canteen Stores Department (CSD) is owned by Government of India Enterprises under Indian Ministry of Defense. The department procures consumer goods and consumer-durable products in bulk directly from suppliers and positions them at 33 Area Depots (acting as whole sale depots), spread all over the country, for meeting the requirements of over 3500 URCs which function as retail outlets. Many of the URCs are located in remote/inaccessible parts of the country. Extending hands in this area would be an additional benefit for the brand. * E Sales Staark accessories can differentiate the business by creating a personalized shopping experience for each customer – delivering relevant content and offers and dynamically changing the experience to suit an individual customer’s context. Thus this will also increase sales opportunities and lifetime value of online customers through delivering a relevant online experience, turning browsers into buyers, delighting customers and building brand loyalty. * Modern Trade Modern trade as opposed to traditional retail shops refers to a full range of sale methods based on marketing techniques. For instance in self-service shops you have no more sales attendants behind a counter; now the customer can touch the articles. The more expensive goods will be ready at hand whereas youll have to bend to reach well with fewer added values for the store. A few articles will be offered at rock bottom prices with much publicity in order to attract as many customers as possible. The display of goods is very important and needs an elaborate know-how Here we are looking at big / Mega stores like Shoppers Stop, Lifestyle, Big Bazaar, Hyper city, etc where we can perform in bulk Intra-Structure Media Planning In FY 13-14, Electronic media support, print media support Social network Once present in Pan India in FY 14-15, we plan to form Mother Deports (CNF) and divide our manufacturing units in 4 major states – Maharashtra, Delhi, Karnataka and Kolkata to cover the entire Pan India.

Elie Saab Marketing Analysis

Elie Saab Marketing Analysis Expanding a luxury brand without diluting its luxury status has become a challenge to many luxury brands. Premium luxury brands therefore need to plan their expansion strategy carefully. This report will focus on how the Elie Saab brand may develop by offering the brand extension of lingerie to be sold alongside its ready-to-wear collection. The price range of lingerie is normally lower compared to other ready-to-wear products, therefore this product extension has the potential to enlarge the accessibility of the ES brand and grow the current consumer segmentation. The new product line should inherit the brands essence. The launching and promoting of the new line will be an appropriate way for the brand to get more exposure and will reinforce its brand identity. The report will cover the product extension and communication issue respectively, while critically evaluate the plan as a whole. Started as a couture house in Beirut, ELIE SAAB (ES) has an ambition of turning into a global luxury brand. ES exclusively target on the worldwide super-wealthy class, while successfully maintains a loyal customer base from the Middle East. In addition, the brand is favoured by royalty, for its luxurious, feminine but slightly conservative style. ES dresses are widely present in different prestigious events, worn by celebrities from different regions. The product lines of ES currently include Haute Couture, Ready-to-Wear (RTW), Wedding Dresses, and Accessories. The expanding of the brand, however, continued through many forms including luxury hotel and super yachts (SHUAYTO, 2012). Nevertheless, there are still many problems exist, and if not handled carefully, they may remit the pace of ESs growth. it was pointed out that Elie Saab, owner of ELIE SAAB, wanted to be involved in not only every aspects of his Haute Couture line, but also all the branding decision making process. (SHUAY TO, 2012) Saabs tight control of the brand may consume most of his energy, which makes the brand expansion on product line rather difficult. Besides, with only 150 employees, (SHUAYTO, 2012) the ES Group is relatively small compared to other luxury brands from large luxury groups such as LVMH (100,00employees) (ARNAULT, N/D). Thus the amount of support ES could receive for expansion is very limited. Furthermore, recognition is a key element in conspicuous consumption, for it endows the owner of luxury product with admiration. (KAPFERER, 2012)ES have covered several communication channels in brand image building, but the exposure is still not enough. ELIE SAABs facebook page has received 800,987 likes (Facebook, 2013b), while Dior has 11,480,356 likes (Facebook, 2013a). It is the same on the ELIE SAAB YouTube channel (2013a), which only have 4,580 subscribers (Dior: 47,871) (YouTube LLC, 2013c), and on its twitter page (2013b) with 128,682 followers (Dior: 1,794,503) (Twitter,Inc., 2 013a). It would seem that ES havent caught much attention of the public. For such a vibrant premium brand, expending without diluting its luxury status requires a very well planed strategy. Regarding the situation mentioned above, the report will illustrate how ELIE SAAB could develop by introducing the brand extension of lingerie to be sold alongside its Ready-to-Wear line. The lingerie sector has enjoyed a continuous growth of 16.1% in the UK market during the previous five years. It was considered to be a treat for a woman in an affordable price during the recession. (Hucker, 2013) It is reported that in Western Europe and the US, the average number of lingerie purchased by a woman annually is two bras and around five briefs. As a function-oriented product, Lingerie is considered to be a necessity, and the need always exists. Nevertheless, despite the booming UK lingerie market, the global lingerie market suffered from the recession. Moreover, the market is overcrowded with many discount retailers sourcing from Asian countries, which is pulling down the pricing point. (Hughes, 2011) The price of bras range from under six pounds to over 250 pounds, but only a few brands produce premium lingerie (Independent Print Ltd., 2012). In the niche market of premium lingerie (NI Syndication Limited., 2007), the reputation of ES could be an advantage, let along i ts loyal high-end client base. Meanwhile, as the price range of lingerie is lower compared to High-end RTW (SHUAYTO, 2012), the new line would potentially enlarge the accessibility of the ES brand. Overall, entering the lingerie market could be a challenging opportunity for ELIE SAAB. The essential goal of this plan is to expand product range, increase brand exposure, and assist ELIE SAABs transformation into a global premium brand. Product extension Lingerie design, especially brassiere design, requires very specific skills and knowledge. The time required in the designing process is also particularly long. As lingerie is of great importance in shaping a perfect body, customers require optimum fit, high function, as well as attractiveness. From cups to shoulder strap, all of them are important in providing a centralized and firm appearance, while designing them equally costs great energy. (Liao Lee, 2010) Since ELIE SAAB is still a growing company with not much employees, and is a brand highly dependent on Elie Saab, the suggestion would be to achieve the expansion through licensing. But it should be handled very carefully, for licensing could possibility dilute the brand. (Hoffmann Stankeviciute, 2012) Some even argue that the key of maintaining the luxe of a brand is never get involved in licensing. (KAPFERER, 2012) While other suggest that though risking dilution, licensing still proves to be a fair choice for brands to acc ess expertise in the area where their knowledge and power is limited. (Colucci, et al., 2008) First and foremost, the lingerie line must inherit the sprite of ELIE SAAB. It should be designed and inspired base on the ES haute couture collection or RTW collection, and be cohesive with the collections of the core brand in style and aesthetics in that season. Consumers expect the luxury brand to offer them a product that possess the quality, design and value that the parent brand represents. (Hoffmann Stankeviciute, 2012) Especially for a brand like ELIE SAAB, which highly relies on loyal customers, (SHUAYTO, 2012) fulfilling the consumers expectation and keeping the brand image clear is exceptionally important. ELIE SAAB is known for its luxurious, dreamy, and feminine style.(Fig 1) Lace, chiffon, silk, crystal, hand-made beading and embroidery (NI Syndication Limited., 2007), those materials used in ES haute couture collections can also be seen in lingerie design, which could be counted as an advantage in reaching the coherence of core brand and lingerie line. The service provided for the lingerie line is equally important, for providing ultimate customer experience is another promise of the ES brand. To minimize the dilution of core brand, the ES lingerie line should be positioned as premium lingerie (Hoffmann Stankeviciute, 2012). The most important part of buying lingerie is fit (Law, et al., 2012). It is important for the consumers to feel comfortable in their lingerie (Liao Lee, 2010). However, most women do not know how to find a right size, and the sizes that many retailers provide are not accurate. Fitting has become a major problem for the lingerie industry (Hucker, 2013). Thus in every ES lingerie stores, there need to be at least one professional fitter to help, and provide the customers a one-to-one fitting service. Also, in the lingerie sector on the ES official website, a specific multi-media lingerie fitting guidance, using the form of video, picture and word description (Fig 2), should be provided. The cost of producing a fitting video and putting the information on the ES website could be quite low, but this effort may affect customers confidence of purchasing ES lingerie positively. bra fitting.jpg To improve customer experience, ES may consider providing customized lingerie. Co-design, which involves customers in the designing process of their own order, may be welcomed by those who eager for a differentiated, unique product. In the co-design process, customers are provided several pre designed options of each part of the product, and they can create a unique product by combining their choices. Burberry has put a co-design section on their website, where customers can design their own trench coat, and then order creation. (Fig 3) The co-designed trench coat will be produced separately. (Burberry Group Plc, N/D) Co-design offers a memorable experience to customers, which may interest the loyal customers, and possibly attract new customers. (Liao Lee, 2010) Nevertheless, the cost of producing co-design lingerie may be quite high. The Burberry co-design products are priced about one to two hundred pounds higher than their similar RTW products in the same length and material. The ratio of mark up is merely 0.18% approximately, due to the high price of the RTW product range. If ES decide to adopt co-design in the lingerie line, the ratio of mark up needs to be carefully calculated, in order to make enough profit, but still remain acceptable for the customers. Marketing communication The lunching of a new product line will probably draw much attention. Seizing the chance, ELIE SAAB may increase its exposure by doing a series of campaign, aiming at building the image of a global premium brand. Without enough brand awareness, it is very hard for luxury brands to create desire and attraction (KAPFERER, 2012). Hence, most luxury brands tend to build a whole brand image, rather than the image of a single product category. In addition, by showing the image of their target consumers lifestyle, brands could form an image of a brand users in the consumers mind. Potential customers may be attracted by the perception of a brands personality, moreover, may produce a stronger purchasing intention when they find similarities between their self-image and the image of a typical brand user (Fang, et al., 2012). Marketing the ES lingerie line by promoting the whole brand, emphasising the luxe of the core brand, may also protect the brand from dilution. Communicating the heritage inspiration and cultural reference may help a relatively new brand elevating its position in consumers mind. As a hedonic product, luxury products need to not only have a physical function, but also embraces a spiritual function. They should help consumers fulfilling their highest need, which is self-realization (KAPFERER, 2012). To create a scarcity effect, making the brand more desirable, ELIE SAAB may develop a marketing strategy based on culture and art. Producing a short film featuring the inspiration of the unique ELIE SAAB style may help consumers generating a better understanding of the brands cultural background, deepening the meaning behind each ELIE SAAB product. The film should also include the craftsmanship of ES haute couture collection. By showing the intriguing details of haute couture, from the inspiration, drafting to the hand-making process, the film need to plant the concept of haute couture being an art into the viewers mind. Consequent ly, as the brand producing art, ELIE SAAB will be viewed differently. Linked to art, ES products would be seen as artistic creations, rather than commercial goods (KAPFERER, 2012). It embodies the extraordinary taste of its customers, while remains to be a desirous dream of the non-owners. Another way of marketing ELIE SAAB as an artistic brand is to hold and exhibition showing the history and creations of the brand. The company could partner with an art museum, and show their archived pieces from previous fashion shows. Also, the creating process may be an interesting to show on the exhibition. It would be better if the showroom could be designed as a vision of the earliest inspiration of Elie Saab, telling his story of creating art, rather than a copy of an ES flagship store. This is to avoid being viewed as a commercial activity. However, the cost of holding an exhibition might be quite high, and the influence of an exhibition is geographically limited. With the booming of social media, today, marketing is more about communicating and interacting with consumers. Adopting the trend, brands start to pay more attention on digital channels (KAPFERER, 2012). ELIE SAAB is not an exception. The brand has adopted many digital communication platforms including facebook, twitter, YouTube, even weibo.com. Nevertheless, it is noticed that the communication result ES achieved in those platforms is not very impressive. Comparing to its competitors, the number of people getting involved in ESs digital communication channels is quite small. Besides, they do not seem to be very impressed by the information they have received from the ES channels. ELIE SAAB Le Parfum Ad Campaign video has only received 73 likes. (YouTube LLC, 2011) In contrast, the Miss Dior advert, La vie en rose, received 991 likes. (YouTube LLC, 2013b) As for the short films featuring brand identity, the ES Balade a Paris film has received 209 likes, (YouTube LLC, 2012a) while the Dior Secret Garden-Versailles film has received 6,029 likes (YouTube LLC, 2012b). All the films mentioned above are beautifully made and clearly reveal their brand image. Yet the Miss Dior film appeared eight times on the Dior facebook page (Facebook, 2013a), while the ES Balad a Paris film only appeared in four posts on the ES facebook page (Facebook, 2013b). It can therefore be then presumed that the link between different digital platforms the brand use has some influence on the communication result the brand may receive. ELIE SAAB may want to strengthen the connection between its different communication channels, in order to increase communication efficiency. Critical evalution For a premium brand, expanding through licensing is a huge risk. Being one of the two largest apparel categories of Calvin Klein (Schimroszik, 2012), underwear, which was licensed to the Warnaco group, was a huge success in the 1980s (Robertson, 2012). By 1999, licensing contributed 90% of Calvin Kleins revenue. Yet soon enough, the Calvin Klein brand found that it had little control of its licensees, under an incredible long contract. The luxury status of Calvin Klein was almost destroyed. It took Calvin Klein eight years to get back into business, and slowly started repairing the damage brought by licensing (Hoffmann Stankeviciute, 2012). Notwithstanding the risk, licensing still is a popular expanding method among luxury brands (Colucci, et al., 2008). In fact, if handled carefully, the damage can be minimized (Hoffmann Stankeviciute, 2012). As ELIE SAAB does not have the expertise in lingerie production, licensing is a reasonable choice. But the brand should have tight control over the licensee. The major problem of licensing is the licensees tend to pursuit the fastest success and biggest profit, regardless the impact it may have on the brand. The licenser wants to maintain the consistency of the entire collection, while the licensees may prefer to stick with the most popular designs in the market (Colucci, et al., 2008). And it is the responsibility of the core brand to protect its reputation, including product quality, design aesthetics, customer service, and luxury status. But the licensee might be producing for different brands simultaneously, thus the design of the different products they produce might be similar, or they might borrow the design of ELIE SAAB, and use it in other products that they are producing. Even there is a possibility that the licensee may secretly produces counterfeit version of the ES linge rie using cheaper materials, and sells them in other channels or under other brand names. All of the mentioned problems may result in brand dilution. As a result, ES may need to spend much effort in monitoring the licensee. Despite the drawbacks, with a right partner, ES could achieve the expansion with a relatively low cost. If the plan was executed successfully, the brand could increase brand awareness, and might reinforce the loyalty of its existing customers by impressing them with a new and exciting product line. For some women, lingerie is as important as outer clothing. So the ES customers might be interested in matching the lingerie and the outer wear. Another issue to be concern is the cultural impact of lingerie line. Intimate apparel may have different symbolic meanings in different culture. When marketing globally, it should be noticed that women from different culture may have different need in lingerie. Many ES customers are from the Middle East, where, in the outsiders view, might be quite conservative. On the contrary, it was discovered that sex is quite important for married Muslims. (Asser, 2008). As a result, they may be very interested in lingerie of various bold designs. In the forthcoming years, there is expected to be a recovery of the economy. It could affect the whole luxury market, and could be an opportunity for premium lingerie. Yet the competition among lingerie specialist brands would also be fierce. Many lingerie brands are aiming to the global market, including Victorias Secret, Agent Provocateur, et cetera. With so much choice, consumers might doubt the expertise of the ES lingerie line, because lingerie is generally function-based product. Besides, the link between the lingerie line and the brand emphasising advertise champagne might be weak and confusing. The new lingerie line might be ignored due to this reason. Conclusion and recogminadions Product expansion means a new adventure for a brand. As a young luxury brand that is eager to develop, product expansion will always at some point be adopted. The previous partnership experience of ELIE SAAB indicates that Saab could be not only a brilliant designer, but also a successful businessman. Hence, the risk of expending a new lingerie line through licensing could turn out to be another success of the brand. But ELIE SAAB should choose the partner very carefully. Both the reputation and the producing capability should be taken into consideration. A partner with well established reputation in the industry is the reassurance of quality for the customers (Hoffmann Stankeviciute, 2012). Moreover, ELIE SAAB should have strict control over the licensing project, making sure the products and service remains in the same level as the core ES products. The places where the lingerie line products are sold should also be chosen using ES criterions. The price-point of the lingerie line should remain high, in order to match the premium status of the ES brand. The marketing of the lingerie line is suggested to be focused on building the whole brand image, rather than the single lingerie line. Nevertheless, advertisements featuring the lingerie line product are also needed. ELIE SAAB may consider spending most of its budget on overall brand image campaigns, and only using a small part of the budget to do the lingerie line advert. Overall, the whole plan is designed to assist the developing of the ELIE SAAB brand as a whole, and the main focus should be always on its core products. Otherwise, without the success of the core brand, the lingerie line will soon be forgotten as well.

One Day By David Nicholls Literature Essay

One Day By David Nicholls Literature Essay Born in 1966 in Eastleigh, Hampshire. David attended Toynbee Comprehensive school, and attended Barton Peveril Sixth Form College, before going to the University of Bristol in 1985 to study English Literature and Drama. Having graduated, and keen to pursue a career as an actor, he won a scholarship to study at the American Musical and Dramatic Academy in New York, before returning to London in 1991. There he worked in a number of bars and restaurants before finally earning an Equity card. He worked sporadically as an actor for the next eight years, appearing in plays at Battersea Arts Centre, the Finborough, West Yorkshire Playhouse and Birmingham Rep. In between jobs he worked as a bookseller at Waterstones, Notting Hill. A three year stint at the Royal National Theatre followed, understudying and playing small parts in, amongst others, Arcadia, Machinal, Inadmissable Evidence and The Seagull. During this period, he began to read plays and film scripts as a freelance reader, before taking a job at BBC Radio Drama as a script reader/researcher. This led to script-editing jobs at London Weekend Television and Tiger Aspect Productions. During this period, he began to write, developing an adaptation of Sam Shepards stage-play Simpatico with the director Matthew Warchus, an old friend from University. He also wrote his first original script, a situation comedy about frustrated waiters, Waiting, which was later optioned by the BBC. Simpatico was turned into a feature film in 1999, starring Sharon Stone, Catherine Keener, Jeff Bridges, Nick Nolte and Albert Finney. This allowed David to start writing full-time, and his first TV production followed soon afterwards; I Saw You, a one-off romantic-comedy starring Paul Rhys and Fay Ripley, which won best single play at the annual BANFF television festival. Four episodes of Cold Feet followed, and since then David has written for film and TV as well as fiction. He has been twice nominated for BAFTA awards and his first novel, Starter for 10 was featured on the first Richard and Judy Book Club. Davids TV credits include an updated version of Much Ado About Nothing, with Damian Lewis and Sarah Parrish (BAFTA nominated Best Single Play) and the one-off play After Sun, starring Peter Capaldi and Sarah Parrish. An acclaimed adaptation of Tess of the DUrbervilles followed, starring Gemma Arterton, Eddie Redmayne, Hans Matheson and Jodie Whittaker. In fiction, he has written three novels, Starter for Ten, The Understudy and One Day. In film, Simpatico was followed by the movie version of Starter for Ten, directed by Tom Vaughan, with James MacAvoy and Rebecca Hall, and an adaptation of Blake Morrisons memoir And When Did You Last See Your Father? directed by Anand Tucker, and starring Colin Firth, Jim Broadbent and Julie Stevenson. The feature film version of One Day, directed by Lone Scherfig, began production in July 2010, with Anne Hathaway, Jim Sturgess, Romola Garai, Rafe Spall, Jodie Whittaker, Ken Stott and Patricia Clarkson. At present, David is writing his fourth novel, as well as working on a feature-film version of Dickens Great Expectations. David lives in North London with his partner Hannah and two children. Review: Two students at the University of Edinburgh -Emma Morley and Dexter Mayhew- meet for the first time on the night of their graduation, on 15 July 1988. They had one really nice night together but neither of them expects anything more permanent than that, so they became friends and went on with their lives. One Day revisits Emma and Dexter on this day, St Swithins Day, over the next 20 years. They meet again and again at the same time and on the same day each year while the friendship goes stronger and they never lose track of each other. But there is one thing they can ´t realize: that the love of their lives is right in front of them and they keep on trying to find another person. Dexter dates several girls and even got married with one of them, which who he became a father and an husband. On the other hand, Emma tries to have a serious relationship with her boyfriends but that is never possible because there is always something that goes wrong. After all these complicated relationships of both, Dexter marriage goes wrong and the only person that is always there to help him in every moment is Emma. They meet again because Dexter is feeling terrible and they decide that they should finally be together. They start dating and they Emma move in with Dexter. The both of them are finally happy and together, living their lives and at the same time, Dexter raises, with Emma ´s help, his beautiful daughter. The only thing that they want to change in their lives is their home. They already found a nice job and Dexter opened a coffee shop, his first serious job. Emma helped Dexter move on with his life, and they are very well with each other. But something happened: Emma had an accident and died and Dexter ´s life gets ruined. Dexter couldn ´t handle that situation so he started to drink again and not taking good care of him. It was an awful period of Dexter ´s life but he knew he had a daughter and that he had to take care of her so he tries to rebuild his own life. He moves on and starts to date one of his employees, trying to be happy again. Characters: Emma Morley- Emma, the idealistic, played bass in an all-girl band . . . variously called Throat, Slaughterhouse Six and Bad Biscuit. Joined a strident arts collective called Sledgehammer Theatre Cooperative (intent on doing really good, exciting original political devised work). Took a job at a Mexican restaurant called Loco Caliente. On the other side, she is an principled socialist and she writes poetry, is an aspiring writer. She was a teacher and did some plays with her students because of her taste for reading. Dexter Mayhew- Dexter Mayhew is the typical cute boy that loves to party every single day. Loves alcohol, cigarettes and travelling. He worked as a TV presenter on tawdry late-night television shows like Largin It, a loud lad-fest with rock bands and movie star guests, and cage dancers as backup. Completely in love with Emma, but keeps on chasing other women. Suffers a lot with the pain of lost. He is very confident, very handsome and has a large parental home in the Cotswolds. Quotes: You can live your whole life not realising that what youre looking for is right in front of you. Just kidding was exactly what people wrote when they meant every word. when will you stop trying to educate me, I wonder? Never I hope. Loco Caliente means Crazy Hot; Hot because the air-conditioning doesn ´t work, crazy because that ´s what you ´d have to be to eat here. You ´re gorgeous, you old hag, and if I could give you just one gift ever for the rest of your life it would be this. Confidence. Either that or a scented candle. If you have to keep something secret it ´s because you shouldn ´t be doing it in the first place! Life is failing to imitate art. The true writer, the born writer, will scribble words on scraps of litter, the back of a bus ticket, on the wall of a cell. Friends are like clothes: fine while they lasted but eventually they wore thin or you grew out of them. -The future. My career. It ´s not what I expected. -It never is, is it? The future? That is what makes it so fucking EXCITING! Catarina Rodrigues Fernandes 12 °F

violence and women :: essays research papers

Violence and Women I thought that our discussion went well. We had a small group of about six people but three of us were leaders so we had a lot to talk about. Each of us went around and asked one question because we did not have time to discuss them all. But that did not matter because the other leaders had similar questions to mine. I was able to retrieve different responses from the others in the group for three out of my four questions.   Ã‚  Ã‚  Ã‚  Ã‚  My first question asked why rape was so much more common among college students than among the whole rest of the population. The group came up with the fact that college is the first time people discover drinking and sexuality and want to do all the experimenting they can. Also it is the first time most college students are on their own meaning without the guidance of their parents, and that could probably effect their decision making for the worse. Also a college campus has a more accepting atmosphere for rape and sexual harassment. Every night students are heavily drinking, going to dance clubs or parties with dancing, while people of older age groups have families to take care of, jobs and more responsibilities altogether. For someone older, being accused of rape could ruin their life and most men would not want to risk that. This leads into my next question about fraternity houses as high-risk environments for rape, and why we tolerate this behavior. Twenty-fi ve percent of college women experience sexual harassment or rape and ten percent of rapes in colleges happen in fraternity houses. A study was done on college campuses about the difference between fraternities with a low-risk and the high-risk of sexual assault or rape. Students were asked to identify which ones were which and they could easily recognize this. So my question was, if everyone knows these differences, why do men and women participate in activities that support the rape culture when they see its injustices? The first response from the group was that we probably turn our cheeks from such behavior. We do not think it could happen to us or people we associate with. We began talking about the differences in the parties, but I think it was hard for everyone to directly relate ourselves to the situation because Washington College is not that way. violence and women :: essays research papers Violence and Women I thought that our discussion went well. We had a small group of about six people but three of us were leaders so we had a lot to talk about. Each of us went around and asked one question because we did not have time to discuss them all. But that did not matter because the other leaders had similar questions to mine. I was able to retrieve different responses from the others in the group for three out of my four questions.   Ã‚  Ã‚  Ã‚  Ã‚  My first question asked why rape was so much more common among college students than among the whole rest of the population. The group came up with the fact that college is the first time people discover drinking and sexuality and want to do all the experimenting they can. Also it is the first time most college students are on their own meaning without the guidance of their parents, and that could probably effect their decision making for the worse. Also a college campus has a more accepting atmosphere for rape and sexual harassment. Every night students are heavily drinking, going to dance clubs or parties with dancing, while people of older age groups have families to take care of, jobs and more responsibilities altogether. For someone older, being accused of rape could ruin their life and most men would not want to risk that. This leads into my next question about fraternity houses as high-risk environments for rape, and why we tolerate this behavior. Twenty-fi ve percent of college women experience sexual harassment or rape and ten percent of rapes in colleges happen in fraternity houses. A study was done on college campuses about the difference between fraternities with a low-risk and the high-risk of sexual assault or rape. Students were asked to identify which ones were which and they could easily recognize this. So my question was, if everyone knows these differences, why do men and women participate in activities that support the rape culture when they see its injustices? The first response from the group was that we probably turn our cheeks from such behavior. We do not think it could happen to us or people we associate with. We began talking about the differences in the parties, but I think it was hard for everyone to directly relate ourselves to the situation because Washington College is not that way.

Essay --

Qualities of A Successful Nurse In this modern day and age, registered nursing has rapidly sky-rocketed up the ideal career charts, and is becoming a very prominent career. Far too often it becomes easy to just focus on the potential salary you will make. However, it is important to remember that to be a successful nurse you need to have physical endurance, great communication skills, and be adaptive to change. First, nursing is no where close to being the average everyday desk job. A nurse is basically a doctors "Right Hand Man", because they are responsible for following all of the doctor's orders and instructions. Being physically fit is an important quality to have in a successful nurse. There is a possibility that a nurse will have a patient larger than them, and they may have to lift the patient without any help. Also, there is a chance that a patient will fall or is falling around you, and the nurse is responsible for catching them. It is vital to always be prompt in nursing, because everyday is different, and it is good to always be prepared. The typical shift for a nurse is anywhere from ten to twelve hours a day. It is always beneficial to wear proper fitting clothes and most definitely comfortable shoes, because a nurse is on their feet for long periods of time. Although a nurse receives a set schedule, it is important to realize you may have to work longer than originally plann ed. Some of the most obvious reasons for changes in the schedule is a short staff, being scheduled to stay on-call, or if you are assisting in surgery. Most importantly, having great communication skills is key in order to be a great nurse. Strong communication skills are a basic foundation for any career, but for a nurse it is one of the mo... ...finitely not the average job with a set in stone eight to twelve hour shift. Nurses have to understand that even though they may be scheduled for a ten hour shift, there is almost always a possibility that they will have to work longer. To conclude, to be a successful nurse there are a lot of special qualities needed to provide complete care to a patient. This essay discussed three common qualities that can be seen in modern day nurses. Physical endurance is a good quality for nurses to have, because their job involves a lot of standing and physical activity. Great communication skills are especially important, because it enables you to provide the best complete care of a patient, and their family. Being adaptive to change is the last quality discussed in this essay. It is a good quality to have, because it provides the flexibility needed to be a successful nurse.

Comedy of Errors, Adrianna/ marriage Essay -- essays research papers

Marriage: What Can you Posses?   Ã‚  Ã‚  Ã‚  Ã‚  Within the very beginning of the story we see that the characters are placed into a society of which there is seemingly very little value in a persons humanity and kindness, but rather the society into which we first enter is seen as almost materialistic, and even though Egeon, has lost a wife and son, the Duke of Ephesus is only concerned with the money from which he can extract from Egeon. We see here that in order for Egeon to keep his marriage alive he has to pay for his life and so we begin to see the trend of what one can posses in a marriage, instead of love and respect.   Ã‚  Ã‚  Ã‚  Ã‚  We see this act of possessions come through most clearly in the relationship of Adriana and Antipholus of Ephesus. We see that Adriana is jealous of her husbands freedoms when she knows that he married her only because of her wealth, a fact we find out later on in the play, but as she states, â€Å"Why should their liberty than ours be more?† (II,10). When Luciana states to her sister, â€Å"because their business is out of doors† that only serves to infuriate Adriana even more and retorts that Luciana speaks without experience and that once she is married, she will have a different point of view. As they debate, Dromio of Ephesus returns and reports the bizarre behavior of his master saying that Antipholus is mad and will talk of nothing but his gold. Furious, Adriana is thinking that yes her husband married her for her...

Total Quality Management of McDonald’s

Introduction Started Out as a small drive through in 1948 by two brothers Dick and Mac McDonald. McDonald's expanded its operations to countries outside the U. S. A (119 Countries and Over 33000 outlets. In addition McDonald opens a new restaurant in every three hours Total Quality Management in McDonald's Total Quality Management is an enhancement to the traditional way of doing business. It is a proven technique to survival in the world class competition. Only by actions of the management will the culture and actions of an entire organization be transformed.TQM is for the most part common sense. Analyzing the three words, we have Total= Make up the Whole Quality=Degree of excellence a product or service provides Management= Act, art or manner of handling, controlling, directing etc. McDonald's also practice the strategy of total quality management and tries to enhance its efficiency & affectivity level by working in different areas such as- Product Quality-McDonald's works a lot in the quality improvement of its goods by improving ingredients and nutrients of the food stuff.Training-In the next step of TQM, McDonalds puts it attention on its human resources. The objective of training their human resources is to create a balance in the overall working of employees. Thus they try to create a connection between the quality of a product and the ability of the employees. Continuous Improvement-The quality management strategies of McDonalds for product quality improvement and employee training and development put the company on the road of continuous improvement in all its functions.Continuous improvements fulfill the needs of the customers according to their desires or requirements and also make its products more competitive. Customer Satisfaction-. The improved quality standards, well trained employees and a continuous learning desire of McDonald results in increased level of satisfaction of the customers. Like when the quality is improved and the personnel atten ding the customers is well trained and the overall service environment is improved then there is no room left for customer dis-satisfaction

Learning Lab Denmark Case Study Essay

Executive heavysetThe Shackletons Antarctic expedition, from 1914 to 1916, is a grant story of leaders when disaster strikes over again and again. In words of David Foster W for each oneace, squ atomic number 18 leaders argon plurality who tending us overcome the limitations of our own exclusive laziness and selfishness and wantonness and fear. Q1- Has programmeing and leadership at encyclopaedism Lab Denmark been in effect(p) so far? why/Why non? What about organisational subtlety?A1- organisational design is the chromatography column of all(prenominal)(prenominal) governing. It is the deliberate turn of configuring structures, processes, reward governing bodys, and batch practices to create an in effect(p) governing body un concluded of achieving the business dodge. It is ongoing process and plainly a vehicle for accomplishing the strategic tasks of the business. A good-designed brass processs e preciseone in the business do his/her chew over effe ctively. A poorly-designed formation (or an organization by default) creates barriers and frustrations for people deuce inner and outside the organization. Organizational design bear on by whatsoeverer key factors, which be1. Strategy2. surround3. Technology4. HRLearning Lab Denmark was the seek and civilization Institute which was yielded by the help of danish Ministry of Business and Industry, the Ministry of explore and the Ministry of tuition and the Private sectors. Like e actu solelyy organization, in LLD, thither was an Organizational design to perform its job smoothly. In that organization, thither was a central unit which conducted tot all(prenominal)y the the jobs exchangeable Management, communicating and shade activities called Secretariat. It was an nonsymbiotic organization unless(prenominal) affiliated with the Danish Pedagogical university (DPU). In LLD, there were dickens cured managers, one was managing managing director and separate was a look for director.Research director was creditworthy for explore jobs which were going on in all Consortia. The MD was to cut through to the boards and to misrepresent do the organizations quotidian operations. in that respect were six consortia where in separatelyconsortia, a Consortium Director was deputed and at a lower place which m all employees were forgeing on assorted projects. The Consortium were Math and Science (MS)Neuroscience, finding and Learning (NCL)Play and Learning (PL)The fanciful Alliance (TCA)Workplace Learning (WL)Tools for the experience Based Organization (TKO) on that point was a d slicement under secretariate for sharing all the information and ensure an effective interlock of confabulation within LLD. It sh ard all the learnings in the midst of all Consortia and among Consortia and Secretariat. It in similar manner support to LLD by developing a consortiums website. Secretariat in each national cerebrateed on the organisati onal civilisation whether is was come subsequentlyed or non.In my view, the Organizational design and leadership both were non so effective repayable to that Organization failed to perform. If we read the basic key factors of Organization design, we lead find 1. Startegy at that place was insufficiency of strategy. What we arrive at to do and what testament be the tentative sentence frame of completion of job. thither was requirement of experienced employees so that they couldnt reserve tight-laced strategy. 2. Environment There was no favourable hammer environment. leaders were not able to communicate properly. from each one consortia was doing his own way. There was ego feel it off betwixt twain disparate segments and both were avoiding each other instructions. 3. Technology This was the research institute so the offset eyeshadeic which was required, adequate knowledge, experienced expertise, upgraded technologies. There was lack of all these things which led to fail the organization. 4. serviceman Resources The HR management was handled by DPU so there was giving gap between the actual scenario inside the LLD and action receiven by DPU. DPU was not involved direct and there was no perfect communication net conking between LLD and DPU.There was full-size dis cheer in the employees of LLD. One of the soils to fail the LLD was weak leadership. In the case get wind, it was clear that the role of go on leaders was not effective. The CDs didnt follow the instructions which were create watern by old leaders. There was bigego egression between two departments. The CDs were doing their job in their own way. Organizational Culture Organizational culture is the basic pillar of any organization. It decides the way to achieve the finis on with growth and great satisfaction of each and every employee. The culture depends on the few key factors which nominate been described below-1. Team druthers Degree to which bunk is organized around police squads rather than individuals 2. tribe Orientation Degree to which management s precedeping points occupy into account the effects on people in the organization 3. Attention to train Degree to which employees are expected to point precision, analysis and tending to detail 4. perceptual constancy Degree to which organisational closings and actions emphasize maintaining the status. 5. pugnacity Degree to which employees are aggressive and belligerent rather than cooperative. 6. Innovation & Risk winning Degree to which employees are encouraged to be innovative and to nominate risks 7. Outcome Orientation Degree to which managers focus on results or outcomesSince in LLD, there was no any organize Organizational design so there was excessively lack of culture. There was no strategy according to which all consortia could perform. The consortia leader was not interested to follow the instruction of his senior management. The above described a ll factors are required to develop an organisational culture solely in LLD, no any factors were lays.Q2 - What are the opportunities and altercates of calculative and leading Learning Lab Denmark? A2- If any system fails it instrument that faced many challenges which couldnt be attended on the era. In the case of LLD, there were multiple challenges in designing and leading, which i stupefy described below. 1. crap the Hilton come across Hilton experience means that the administrative side of LLD sustains the research side with adjunct attitude where helpful procedures and routines make it easier, not harder, for the researcher to do their job. But in actual condition, there was lots of confliction between consortia and secretariat. 2. Common Culture and Identity MD and Research Director of LLD wanted to establish common culture and identity crosswise all consortia but it was very uncompromising since the project job of all consortia were diametrical from each other, so th e tapingwas similarly disparate. 3. Establish the communication net countning(a)(a) across LLD It was very big challenge to establish the proper communication among Secretariat and Consortia and also among all Consortia. They didnt want any suspension system in their working on the projects.4. financial Crisis Since LLD was an organization which was memoryed by Danish Govt. as well as Private localiseors. At the initial date when LLD was being complete, the globular securities industry place was facing recessions. The terrorist attacks on folk11, 2001 further heightened pessimism. So, it became tough to collect the store for the Organization. 5. Execution of LLD Research model LLD has established a research model where the exponentiation of Stakeholders contribute been introduced directly with the researchers to leave alone their inputs so that researchers outhouse work in that caution and at the same time, Researchers crumb change with their efforts to Sta keholders. But it was not established overdue to weak leadership of LLD meridian management. 6. recruitment of Researchers This was research institute so the employees should have high knowledge along with experienced, scarce(prenominal) then research could be do in within time frame. This oddball of researchers could be recruited only when selectors having high knowledge. another(prenominal) thing was the new inexperienced employees who got the first job of life in LLD, could be performed as per expectation due to lack of job experience. This was the big challenge. 7. Work Environment A healthy and familiar work environment is required to perform well in the organization. This environment git be achieved by taking care of employee. For that a strong HR management should be there but in the LLD, this was wanting(p) point. 8. Decision Taking place There should be the freedom to take decision regarding research to all consortia but this should be controlled by LLD top man agement.For this, a geomorphologic frame should be in the organization with proper strategy. This was not in the LLD. 9. own Result All stakeholders invest on the origination of performance of the organization. They want results for that they invest the money. In LLD, only research work go oned ongoing but results didnt show with full satisfaction and within time frame. It also remained challenge and source for failure. 10. Confliction This was the big issue in the LLD and the main reason of the confliction between the employees was Power, control and hierarchal Status. The top management couldnt able to resolve this confliction.There are so many opportunities where LLD management should focus and could be improved. few points have been described below.1. Organizational anatomy There should be proper structured squad in LLD by considering few factors like Strategy, Technology, Environment and gentle Resource. This team should perform effectively. 2. Communication Networ king Communication networking to be strengthen and for communication, there should be a proper channel which should not be bypassed in any case. Communication should be monitored by senior management effectively. What to be shared with stakeholders, what to be requested to investors, what to be ordered to researchers these all things should be monitored properly. 3. recruitment Since the core business of this organization was research so the employee recruitment should be on the basis of real merit and experience.4. information If employees having less job-experienced then there should be a training cell where the researchers can be developed by training. 5. Feedback strategy There should be proper feedback system for the ongoing projects status and it should be monitored on unvarying basis. 6. Fund Arrangement There should be proper team for caudex collection. Team has ability to convince the investors. They should make other strategy to experience the attention of inves tors. 7. Execution of LLD Research Model The research model established by LLD was very good but it was not execute due to having such(prenominal) confliction between the top management of LLD and Consortia leaders. So, it should be role of top leaders that the good model should be executed effectively. 8. Resolves Confliction There was too frequently confliction on the thoughts among the LLD and it created tightness. The tension was created due to Power, Authority, Hierarchical Status and this was continued due to involuntariness of senior management. The senior leader should take their responsibilities and perform effectively.Q3- Identify tensions, enigmas, issues, paradoxes, characteristics and dilemmas that make organizational design and leadership ongoing challenges in new ventures such as LLD. What is distinctive about LLDs design? A3- In LLD, there was tension between the federal agent team (Communicator) and the Consortium Director and its link up to whether the di visor team is a go Team that executes orders/requests issued by the CDs or a TechnoStructure that can issue orders/requests to the CDs. The tension was related to collar main issues Power, Authority and Hierarchical Status. The problem was that the to a greater extent the broker team acts as if it is a technocratic structure, the more CDs resist. The paradox underlined the organization-wide tension between normalisation and Variability. The communicator team emphasized on perceptual constancy and standardization as it represented secretariat of LLD where as the CDs fostered variability because they resisted the brokers initiatives.They accepted, the brokers are right when they say that no procedure includes all local conditions but we are also resisting because the procedures minimize our autonomy. The consortia people also resisted to follow the standardization procedures due to which the secretariat was facing big challenge to deliver on the judgement of being a Hilton expe rience. They were frustrated with LLDs organizational bureaucracy, which they believed was constraining their efforts unnecessarily. Another problem was in the relationship between LLD and DPU. LLDs managers and employees knew they belonged to DPU as an independent unit, but never viewed their organization as a part of DPU.Even though all LLDs budget including salaries was paid through DPUs administration, LLDs administrators feared that if they used this bureaucracy, LLD would become like DPU means very slow, dusty and inefficient. harmonise to LLDs personnel, they were facing some charitable resource problem. They said that their salaries were not released on time by DPU. There was some management issue, due to which two foreman Financial Officers had resigned within 18 months and the reason shared was the perceived difficulty of parcel as the interface between the two organizations.The LLDs Organizational design was different in the case that only two senior managements were involved and MD was to oversee the organizational daily operations. There was confliction in the team due to having issues like Power, Authority and Hierarchical Status. The employees didnt view their organization as a part of DPU whereas LLD was administratively governed by DPU. It showed there was no effective leadership.Q4- As a leader, how do you fructify for and manage the difficulties and challenges identified in questions 2 and 3? Consider actions, strategies andtechniques that you might want to take/use. Be specific and gild with examples?A4- In this case study, i have found many difficulties and challenges and Being a leader, here i am explaining my remedial action to resolve those challenges. 1. Organizational blueprint I would like to frame a design where responsibilities of everyone would be described and everyone leave alone have to perform according to that. I would like to make a team on the basis of Strategy, Environment, Technology and Human Resource. I would introduce every consortia, a leader under whom a technical and managerial employee die work. Managerial employee result look after the basic necessitate of all involved researchers. And Technical employee go out take stems on daily basis from the researchers and talk about their demands for doing project smoothly. both pass on report to Consortia top. Consortia head allow agency to take decision for his consortia work and decide the time frame with responsibilities. straightaway in Secretariat, similarly, one top leader ordain be under whom a research director, a finance head, a HR head depart work.Research Director leave take report from all Consortia head. Finance head volition manage all funding for LLD and head a cell which will work for fund collection by involving investors. HR head will look after all the basic needs of all employees across LLD. The head of Secretariat will take report from all three heads and take appropriate actions for the organization. He will shared the key points with DPU, Danish Govt. And Stakeholders. The all consortia head will be apt(predicate) to follow the instructions given by all three heads, whom he will report and discuss the issue. 2. Communication Networking Communication networking will be affected by leadership quality. If the above design will work effectively, the communication will remain strong. 3. Recruitment and Training The HR will be prudent for recruitment and there will be selector team in which a technical and managerial employee will be involved for alternative of researchers. In the selection, they will have to give priority to those who have much job experience and having higher degree of knowledge. a few(prenominal) researchers can be selected who have no much job experience but for those, there would be manage a training program on unconstipated interval to increase their skills.4. Financial geological formation The finance dept will be prudent for thefunding dressment. They will make different teams in which one will be in touch with every consortia and look into their financial demands like equipments for experiment and other basic requirements, one will be responsible to review current hard currency situation and their expenditure plan, keep anterior expenditure report, one will be responsible to involve investors, stakeholders by convert with the performance of the organization, make some coronation schemes., one will be responsible to review current market condition, take care of investors who has become partner in the organization.5. Get Result The organization is Research and Development Institute, so its growth will depend on the completion of projects within time frame. For this, every consortia head will be responsible for completion of all projects within time frame and share the way forward plan, if any projects doesnt complete in within time frame. To involve the investors, everyone will keep honesty in his work. For this, HR team wi ll responsible to arrange the meeting between investors and respective consortia at regular time of interval along with research head, so that every investors can remain updated with the ongoing research.6. Confliction This is the big challenge for any organization. This can only be resolved by the effective organizational design. It is the responsibility of the top leader to pay off the responsibility along with power and level of freedom to take decision on any topic. According to me, i will restrict the decision taking potentiality with the power and Hierarchical status. The HR department will be responsible whether the things are being followed or not. Whatever decision is taken by higher management, it should be followed by every employee.7. Organizational Culture Organizational culture is the basic pillar of any organization. It decides the way to achieve the goal along with growth and great satisfaction of each and every employee. The culture depends on the few key fact ors which are, Team Orientation, lot Orientation, Stability, Aggressiveness, Innovation & Risk Taking, Outcome Orientation. In my leadership, i will assure the organizational key factors are being followed or not.Q5- What should Vaaland and Jensen do?A5- Being Managing Director, Marianne Stang Vaaland had much power to handlethe all obstacles. There are two suits of obstacles one can be controlled by your efforts since the reason of the obstacle frame known but another type of obstacle comes due to external agencies which is not in your hand and take much time to control that, like recession, market condition, investors demand etc. Vaaland should form an effective organizational design along with responsibility. He should take action if there is any deviation. Similarly being Research Director, Hans Siggaard Jensen should define the working responsibility of all researchers along with tentative time frame. He should take honest feedback from each consortia on regular basis and su ggest if he founds any deviation.At first, Vaaland should resolve all the confliction by distribute the Power and Authority on Hierarchical base so that a healthy work environment can be developed. twain should have informed that researchers which are being selected will give benefit to the organization. It means selection process should be effective. If any researcher is selected who has less experience but having capability to learn and grow, for such type of researchers, there should be training cell. Both should have reviewed the market scenario and investors demand and according to that they should establish the working model. They should develop such type of organizational culture where whatever decision has been taken by both of them that should be followed by their sub-ordinates. Before establish any working model, both should discuss with their sub-ordinates.Both should make a strategy to collect the fund by providing different type of schemes for their investors. They sh ould make a cell that looks after only the fund collection job. Both should have assured the project completion time frame so that investors can credit on the organization. It gives a positive marrow in the market and it helps to attract the investors. Both should have established the proper networking for communication and taking feedback. No one should have confliction on this. Both should have oblige to establish the Hilton Experience effectively between Secretariat and all Consortia.Q6- What lessons can you draw from LLD? What LLD a success?A6- The case study Organizing From Scratch Learning Lab Denmark Experience is really having great lesson for all the leaders. In myopinion, LLD was a big failure due to weak leadership and having no any strategic plan to run the organization for long time, achieve the targets, lack of organizational culture, inexperienced work force and weak financial condition. Here I am sharing the key points which I have learned from the case study to r un any organization effectively- splendor of effective and structured Organizational Design.